Before we started making furniture, we asked ourselves one simple question:
If a piece of furniture is going to stay with you for ten years or more,
what kind of wood truly deserves that time?
After comparing rubberwood, pine, veneer boards and other common materials,
we finally chose one answer — Cherry Wood.
In this article, we want to explain three things in a simple way:
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What makes cherry wood special?
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How is it different from common rubberwood and pine?
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Why is it worth using on the furniture you see and touch every single day?
1. A colour that “grows”: time makes the furniture more beautiful
The most charming thing about cherry wood is that its colour deepens over time:
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When it’s newly made, it has a gentle light pinkish-brown, honey-like tone
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With sunlight and daily use, it slowly oxidises into a richer reddish brown, like amber
This sense of “time” is something paint cannot fake.
It only comes from real solid wood + years of living together.
That’s why many high-end North American furniture brands use cherry wood for dining tables, desks and kitchen cabinets — because it looks better the longer you live with it, instead of looking old and tired after just one year.
Where does it work best?
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Living room: TV units, sideboards, low tables — perfectly paired with beige sofas and grey fabrics
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Dining room: dining tables and sideboards that give family meals a warm, cosy atmosphere
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Study / bedroom: desks, wardrobes, bedside tables — calm, warm and never oppressive
2. Fine grain and soft sheen: “premium” you can see and feel
Compared with pine and rubberwood, cherry wood has three clear visual and tactile features:
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Fine, flowing grain
No overly dramatic “knots” or wild patterns — it feels quiet and timeless to look at. -
Dense texture, smooth touch
After careful sanding, the surface feels almost waxy and very refined under your hand. -
Soft, gentle sheen
Not a harsh, glossy shine, but a subtle, skin-like reflection that feels natural and comfortable.
This is why many high-end brands use cherry wood for minimalist furniture:
the lines can stay simple, but the material must still feel premium.
3. Cherry vs. rubberwood / pine: not just “usable”, but “made to stay”
We don’t deny the value of rubberwood and pine at all — they are very common in entry-level furniture:
Rubberwood
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Comes from retired rubber trees. It’s originally a by-product, so raw material cost is lower
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To improve stability and usage, it’s usually made into finger-jointed boards
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Suitable for budget-friendly, everyday furniture where people are less picky about the wood grain
Pine
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Grows quickly and is friendly on the wallet, but the wood is softer and
more likely to dent or mark from bumps -
Often used in kids’ rooms, rental apartments, or small, lightweight pieces
Cherry wood is positioned very differently:
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It’s a slow-growing hardwood, with better density and stability
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Its natural grain and colour already carry a sense of luxury, without needing heavy design tricks
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It suits homes where people say:
“I want this furniture to still look good ten years from now.”
In one simple line:
If you just need “something to use for a few years”, rubberwood or pine is fine.
If you want a home where you won’t feel like changing the style every few years,
cherry wood is the better choice.
4. From craftsmanship to daily use: how we use cherry wood
In our collections, cherry wood is mainly used in these key areas:
1. Places your skin touches often
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Table tops, armrests, drawer pulls, edges
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We want every place your hand naturally reaches for to have the real warmth and texture of solid wood
2. Visual focal points in a room
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Living room TV cabinets, open sideboards, entryway cabinet fronts
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These areas define your home’s “first impression”, so we insist on using solid cherry or real cherry veneer here
3. Balancing structure and detail
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Structural parts use strong, stable construction
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Visible surfaces use cherry wood where the grain and colour really matter
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We always balance design and cost, but never at the expense of the most important, “face-value” areas
5. Why we stick with cherry wood is actually very simple
If you see furniture as a disposable item, almost any wood will do.
But if, like us, you believe a home will stay with you for many years,
then choosing cherry wood is more than just a “material choice”.
It’s a small decision about time, quality and how you want to live:
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It grows more beautiful with time, instead of just “getting old”
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It is quiet and warm — not loud, but always present
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It suits a real home that is lived in, touched every day, and loved for a long time
To purchase or learn more about premium solid wood furniture, click here.
